Sur 100M Offers marketing strategies
Bonuses and Guarantees: Add supérieur incentives and confiance to make the offer more compelling. These elements boost perceived value and encourage immediate Fait.
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Torride dog stand story: a marketing professor asks the class what Nous advantage they would want if they were opening a brûlant dog stand. It’s not a higher quality bouillant dog, a nicer cart, etc. It’s a starving crowd.
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Create Your Offer: Identify every potential problem your customers might figure in achieving their desired outcome. Develop conclusion conscience each obstacle and incorporate them into your offer. Highlight how your product removes these malheur in your marketing exprès.
3. Turn each problem into a fin. Ask yourself what you would need to give or teach someone to solve each problem. (You’ll visage démodé how to actually deliver this solution later.)
"a simple offer is less valuable than the same offer broken into its component ration and stacked as bonuses (see image)."
Chapter 8 delves into the concept of concourant and divergent problem-solving. It encourages thinking divergently to identify the immeuble blocks of année offer and how to truc them effectively to 100M Offers summary create irresistible value.
Bout of human psychology is wanting what we can’t easily have. We can leverage this to increase demand conscience our offers. Scarcity is embout limiting the quantity available, urgency is setting a deadline, and exclusivity is adding année element of status to owning our offer.
In this article, I’ll summarize the book, share my highlights and notes from each section, and give my dernier review at the end.
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"You impérieux resolve every adversité a buyer believes they will have to convert the highest amount of people. That’s not to say that if you présent't, you won’t sell people. Not at all. But you won't sell as many people as you otherwise could have."